To a lot of writers, designing a blog is a chore. They just want to write and have someone else take care of the design. It’s not always that easy. There are some sites that make this process much easier, but the cost of hosting that site and maintaining it might vary with each of them. You might not be able to afford to pay someone else to do it for you, or you might just prefer to do these things for yourself.
When you’re working on your site’s design, it’s better to perfect it over time. Don’t try to rush through the process. Doing so will only cause you to fumble, miss steps, and make the wrong choices. Take your time and consider the following:
Find the Theme
A great designer can tell you about all the best and coolest tricks in the book, but if you don’t know how it works, what’s the point? Choosing a good theme that facilitates your goals will make things a lot easier for you. There are plenty of themes out there that you can install that will allow you to design your blog without having to know anything about programming.
You Don’t Have Multiple Personalities and Neither Should Your Site
Once you’ve found a theme that you like, work on the personality of your site. Decide how you want people, i.e. your readers, to feel about your site and then figure out what terminology, colors, layout, etc will evoke the thoughts and feelings you’re trying to reflect.
Apply this across every page of your blog. Having a different style on every page of your site will just confuse your audience and drive them away.
What Can Your Readers Do?
Before you design your site, decide what you want your audience to be able to do. The design of your blog should facilitate your goals. If you aren’t sure what your goals are, you should hold off on starting your site until you know. Having a blog with no goal is like decorating a room with no purpose; it might look good, but what’s the point of it being there?
Make sure that your site guides your readers. What do you want them to see? Where do you want them to go? What are they supposed to do when they get there? Think about your answers to these questions and work that into your design.
Customize Your Homepage
Many blogs are starting to look less like blogs and more like full websites. Custom homepages are the cause of this. If there’s something specific you want your readers to do, emphasize it on your homepage. That will encourage your readers to take an action while making your site look bigger.