You are fully aware of the benefits of SEO, but what you may not realize is that there are many mistakes that you can make that can inhibit your growth and placement within the search engines. It is imperative that you understand those mistakes and avoid them at all costs. To help you make the most of SEO, take a look at these common mistakes. When you are aware of the mistakes you can be certain that you are not making them.
Not Conducting Proper Keyword Research
At the heart of SEO is keywords. A keyword is a word or group of words that an individual will put into a search engine to find what they are looking for. While you may think that a Dallas florist would use these two words as keywords, this is not always the case. There are many free and paid keyword research tools and you should use them in order to ensure that you are choosing the right keywords. Never assume that you know what is best, as you never know what an individual may be searching for.
Not Updating your Website
Once you have your website optimized and well-ranking you may think that your job is over, but this is far from the case. You must continually update your site and provide fresh, unique content in order to keep your site ahead of the game. Ensure that, at least every few months, you are updating your website, always including search engine optimization into the process.
Not Focusing on your visitors
Sure, it is important that you have plenty of keyword rich content on your site, but that information should be well-written and tailored to an individual, not a search engine spider. It is the customers that will keep you going strong, after all. Make sure that you provide useful information and tips that is well-researched, informative and well-written.
Using BlackHat SEO Techniques
Blackhat SEO techniques are favored by some individuals as they quickly get your website to the top. However, these practices are frowned upon by search engine spiders and sooner or later will be discovered. When they are there is nothing but trouble coming your way. Blackhat SEO techniques include keyword stuffing, buying links, doorway pages and invisible text. All of these things, as well as the many other Blackhat SEO techniques, break the rules and regulations of proper SEO and should be avoided at all costs.
A Poorly Designed Website
Although you may not consider this to be useful in SEO it really is. When Google is ranking a website they take many considerations into factor, including your website and its design. You should take the time to ensure that your site contains only valuable information and facts with a great design if you do not want to harbor your growth. This will help with search engine optimization but it will also ensure that all of the customers visiting your site are happy with what they receive. Great website design is not hard to find or to do. Stick with a theme, ask others their opinion and all will be well in the end.
Forgetting the Small Stuff
Along with your website you should concentrate on the meta-tag description as well as the title and website address that you have chosen. A accurate meta-tag description with appropriate keywords should be something that you have. Your website address should also contain these same keywords. While they are not the most important of SEO aspects they are nonetheless important and things that you should be doing to make the most out of your website and SEO practices.
The End Results
There are certainly many other mistakes that can be made when optimizing a website for search engine purposes, however these are the most common of them all. Make sure that you are aware of these mistakes and the harm they could bring your way. Avoid them at all costs and in the end your site will be as successful as you want it to be. You may even want to consider using a professional SEO company to help you in the process. They are fully aware of the latest Google algorithms and understand what it takes to create an amazing, search engine and visitor friendly website.