Producing an E-Book to Sell Information Online

You’ve got the ideas, now what do you do with them?

One of the most popular online products: INFORMATION

Information is the NUMBER #1 reason most people do a search online. The quest for information is not limited to just quick website peeks. People are buying books and instruction guides from online sites at amazing rates.

Are you looking for ways to share your EXPERTISE?

Producing an e-book is one of the lowest overhead means for selling a product. Your inventory is basically what’s stored in your head and gets put into print. Unlike the days when 1 author out of 1000’s could hope to get a book published, you can now sell your own book, online with an unlimited audience.

You’ve got the ideas, but how do you ORGANIZE THEM?

One thing about the internet, it’s streamlined what people are willing to read through. You may get away with writing and selling a novel online, but e-books are better suited to problem solving and how-to guides. They need to be concise and get straight to the heart of the problem, then right on to the solution.

The Basic E-Book Structure:
Follow the time-tested structure to create the most effective and popular style of e-book:

  • Headline it with a bold statement. Follow this with a headline that smartly backs up the statement with a brief explanation.
  • Define the state your readers are probably in at the time. There is a particular audience. Tell them clearly that you know who they are and why they’re there.
  • Move directly to a clear explanation of the problem. Show that you not only understand the problem but you empathize with your reader. You’ve been through this yourself.
  • Present the solution. Don’t be tempted to save this for last! Your readers want to see results soon, and aren’t going to muddle through thick content waiting to discover the magical solution.
  • Back your solution with real-life examples of how it’s worked for you or others.
  • Set up a promising but realistic time line for expected results. Use the shortest time frame possible with terms such as in as little as… in as soon as.
  • Summarize EVERYTHING in a conclusion. If there’s a call to action, place it here.

Don’t forget the illustrations!

Illustrations provide a visual guide while breaking up thick chunks of text. Use color images if you can and change up the types frequently. Photos, diagrams, charts, and drawings should all appear in your e-book. Make sure you test drive those images!

  • Can the fonts be read on a small screen?
  • Did the text blur when you transferred the images?
  • Will your charts and diagrams make clear sense to someone who reads at an 8th grade level, or someone whose 1st language is NOT English?

You can be a genius in your field and still not know how to get your ideas into a logical, reader-friendly format. You can always get help with editing your writing, but you’ll always be responsible for your e-book’s formatting. Following this simple structure will give you a head start in delivering the type of e-book your readers are looking for.

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